CTI Outreach Campaign Targets Solomon Islands Decision Makers
A television public service announcement (PSA) to increase awareness about marine resource conservation began airing in the Solomon Islands in August 2012. The piece is the first of a three-part series that will be rolled out this year highlighting the richness of the Solomon Islands’ marine resources, the threats they face, and the programs being implemented to address these issues through the Coral Triangle Initiative. The TV campaign is aimed at politicians, decision makers, and opinion leaders living in urban areas and will be expanded in 2013 to include radio pieces that will reach out to rural communities. USAID’s Coral Triangle Support Partnership in collaboration with the Solomon Islands Ministry of Environment, Climate Change, Disaster Management and Meteorology is supporting the development and roll out of the campaign.
The PSA can be viewed through this link.