Sustainable Business Forum (SBF)

Since the establishment of the CTI-CFF in 2009, the Initiative recognizes the importance of engaging business organizations and the private sector to contribute in achieving its ambitious goals. Thus, WWF with support from CTI-CFF and other development partners created the Coral Triangle Regional Business Forum. In 2019, it was re-branded as Sustainable Business Forum (SBF) and endorsed in SOM 15. The forum was aimed at engaging with the private sector in creating innovative business solutions that are both economically profitable and environmentally sustainable.

From 2010 to 2015, four (4) Regional Business Forum were held to engage a broad spectrum of business representatives from across the region, resulting in a wide range of successful partnerships and collaborations from sustainable fisheries to marine tourism.

As the CTI-CFF lays out a new framework for both regional and national actions which would allow for relevant, viable and measurable impacts via the Regional Plan of Action 2.0, a new strategy to engage business organizations and private sector is being proposed to re-brand the CTI-CFF Regional Business Forum into the “Coral Triangle Sustainable Business Forum,” allowing for a more robust, flexible space for collaboration that can bring tangible actions and impactful results.